Brand Recital

版权声明：转载时请以超链接形式标明文章原始出处和作者信息及本声明
http://www.brandrecital.com/logs/5511145.html

消息来源：

TBWA China(腾迈集团) now has strengthened its marketing offering by launching its retail unit Integer. Interger, which headed by Eric Wong as GM and Mike Chou as GAD, will to reforce Tequila and TBWA's end-to-end strategy and data capabilities. Interger will openes two offices in Shanghai and Guangzhou.

The news follows its competitor Saatchi & Saatchi officially launched its shopping unit Saatchi & Saatchi X in mainland China one week ago. And another ambitious Agency JWT Group's Ignite Advertising also previous boomed its "Store Z" concept (The agency had also made an merger with home-grown leading field marketing firm ALWAYS).

Integer简介：The Integer Group is one of America's largest retail promotions agencies and a key member of the TBWA Marketing Services portfolio. The Integer Group resides at the intersection of branding and selling and creates strategic marketing solutions for clients in categories that include beverage, packaged goods, telecommunications, fast food, home and shelter, and power sports.  Jeremy Pagden is the Chairman of The Integer Group, and Mike Sweeney as the CEO of the group. The clients include: McDonald's, 7-Eleven, AMD, Microsoft, BlackBerry, Procter & Gamble, Texas Instruments, Electrolux, VISA, Wells Fargo, Kiwi & etc.,

评论：

借用一句话"The world of retailing us changing dramatcilly and is becoming hugely more competitve and more influential, both with consumers and manufactures. So does in China Market."

零售已成为中国市场的一个大发展趋势，随着越来越多的国外零售商的进入（IKEA, Bestbuy, H&M, Zara...），国内的购物者也比以前来得更为精明，厂商也必须想得更周到。正因为如此，各大传播集团都开始对零售领域倾注更多，OgilvyAction在Barry的带领下，整合了原来的OgilvyActiviation和141，推广“Last Mile Analytics™”理念，而老牌的G2和Euro 4D也在重新崛起。相信借助TBWA现有客户（保乐力加，Adidas等），Integer也一定能在中国迅速扩张。

当然作为Ignite的一名成员，在推出Store Z概念后，如何完善这个理论体系，发展壮大这个概念是摆在我们面前的一个重大挑战。路还很长，但我们坚信定能成功！