Brand Recital

转载自《外滩画报》，原文来源为Wallpaper。

香槟还能喝出什么新花样？Viktor & Rolf给出的答案会让人吓一跳—倒过来喝！

这对跨界设计灵感如泉涌的荷兰怪才搭档在新年来临之际为白雪香槟（Piper Heidsieck）设计了一个限量版的Rose Sauvage套装，包括香槟酒瓶、玻璃杯和冰桶。别以为这张广告照片贴反了，也别自作聪明地说这不过是一种新奇的造型陈列。

请仔细看一看，“倒置”的酒杯变成了酷似Martini酒杯的新造型；“倒置”的冰桶则很像古董首饰盒；至于“倒置”的香槟酒瓶—它为什么不能有一个巨大的软木塞和一个摇摇欲坠的小瓶底呢？“我们都喜欢香槟的仪式感，可是如何为永恒的东西增加新意？我们只想得出一个办法：打破平衡。”两位设计师表示。

这个节日限量香槟套装仅在伦敦Harvey Nichols百货公司独家销售。

Two American Originals Unite To Release the All-New Jordan Levi’s® Collection

BEAVERTON, OR & SAN FRANCISCO, CA (November 26, 2007) – Today, Jordan Brand, a division of Nike, Inc. and blue-jean-inventing fashion house Levi Strauss & Co., announced a collaborative partnership that will create a limited number of toe-to-head fashion packages for collectors and fans of both brands. The resulting, jointly-developed Jordan Levi’s® Collection will unite classic style with urban design flair, delivering freshly-interpreted takes on iconic flagship product from both leaders. The men’s only, specially designed, co-branded product will be appropriately named the 23 / 501® collection and will arrive in stores starting in March 2008.

As part of the project, the two global icons created an exclusive collection pairing the Air Jordan Retro 1 style sneakers with a pair of exclusive, co-branded Levi’s® Original 501® jeans and a signature tee shirt featuring graphic artwork taken from both brands. All three pieces will be sold together as a set and will come enclosed in an innovative, co-branded package, specially designed for this occasion. The premium, selvage denim will be lined with the signature Jordan Brand elephant print and include a sneaker protector at the cuff, reducing the transfer of indigo dye to the shoe. The 501® Jean will feature a gold metallic button fly and the Jordan Brand signature Jumpman logo embroidered on the pockets along with the Jordan Brand name on the rear leather-measurement waistband patch. The Air Jordan Retro 1’s will be one-of-a-kind and will be made from Levi’s® Original 501® denim, printed with the traditional Jordan Brand elephant graphic design.

“Jordan Brand has always prided itself on being the innovator of urban, sport fashion and we are proud to partner with a true fashion icon—the original inventor of the blue jean—Levi Strauss & Co.” said Fran Boller, Business Director of Apparel for Jordan Brand. “We believe that this collaboration with Levi’s® is the perfect opportunity to offer this exclusive package to consumers looking for something truly original and authentic.”

Similarly, Doug Sweeny, Director of Brand Marketing for Levi’s® Jeanswear added: “Both brands share a kinship given the role each play within their respective categories. That is what brought these brands together. Like the Air Jordan 1, the Original 501® jean is really where it all began. It has become one of the most enduring and malleable pieces of apparel ever created.”

The collaboration between Levi’s® Jeanswear and Jordan Brand represents an opportunity for both brands to further define the sport-fashion market. The limited-edition packages will be available March 1, 2008 at select specialty retailers, Levi® Stores and Niketown locations.

p.s. 大陆的Nike店里，乔丹和勒布朗本身就有发售过牛仔裤，不知此款跨界产品是否会在大陆发售。估计也只有在CLOT或Source这类街头店里会有踪迹。